JB brand kit

jarvis barrett · v3 · white + leaf green

idea

Typed, not shouted.

A typewriter voice on a clean white page. Black text does the talking. Leaf green is used sparingly: the mission, the enquire block and small "current" pills.

logo

jarvis barrettprimary · on paper
jarvis barrettreversed · on ink
jbmonogram · avatar, favicon, watermark

colour

White#FFFFFF · page
Ink#111311 · text
Graphite#6B6F68 · secondary
Leaf#EDF4E8 → #D7E8D0 · cards
Sage#A9C79D · text #4E6B44

type

headingsSpace Mono
bodyInstrument Sans — clean, warm, easy to read at length.
labels02 / promo video · lowercase, small, mono
ruleMono for anything you'd see on a typed page: headings, labels, buttons. Sans for anything you read.

elements

enquire work with me 01 / track record
★ current Creator Collab Leaf card: white pill on top, mono title, grey line, white button.
founder & mdview

voice

do
  • first person, short sentences
  • calm, specific, confident
  • talk about standards and outcomes
  • real names, real work only
don't
  • tech, SaaS or startup jargon
  • corporate filler
  • invented stats, logos or testimonials
  • more than one accent colour

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